Letter writing campaign to GM? (Bonneville) I am game!
#21
Guys, you say GM doesn't listen to customer'*. Well, that is somewhat true but in a way they really do listen to customers. How is dropping a car that sold only 20,000 copies in its last final years not listening to customers? By not buying the Bonneville it tells Pontiac that people simply do not want the Bonneville anymore. it just simply was not selling. The average consumer is not caught up on the fact that it'* a "Bonneville" but instead they are shopping for what looks good to them and what is a good price for what you're getting. Unfortunately for the Bonneville enthusiast, there are many better options for the money than the Bonneville. For near 40,000 you can get a nicer car than the 00+ Bonneville. The Bonneville went virtually unchanged from 2000 all the way to 2006 without a major redesign. you can't do that an expect to sell a lot of these vehicles. the last major change was in 2003 when the bonneville took on the Aurora seats and door handles. That ad campaign was trying to make the general public feel that the Bonneville was now more sophisticated and more luxurious with the new seats and chrome interior door handles. It wasn't enough. If GM wants to turn things around they need to increase their interior quality of their vehicles. Especially their higher end cars. I looked at the new Lacrosse by Buick and they're onto something there. the interior is very high quality and looks promising. As for the Bonneville though the 92-99 was of much better quality and more aesthetically pleasing than the 2000+ Interior. People will not spend close to 40,000 on a vehicle that feels cheap to them.. why would they?
#24
Originally Posted by Custom88
Guys, you say GM doesn't listen to customer'*. Well, that is somewhat true but in a way they really do listen to customers. How is dropping a car that sold only 20,000 copies in its last final years not listening to customers? By not buying the Bonneville it tells Pontiac that people simply do not want the Bonneville anymore. it just simply was not selling. The average consumer is not caught up on the fact that it'* a "Bonneville" but instead they are shopping for what looks good to them and what is a good price for what you're getting. Unfortunately for the Bonneville enthusiast, there are many better options for the money than the Bonneville. For near 40,000 you can get a nicer car than the 00+ Bonneville. The Bonneville went virtually unchanged from 2000 all the way to 2006 without a major redesign. you can't do that an expect to sell a lot of these vehicles. the last major change was in 2003 when the bonneville took on the Aurora seats and door handles. That ad campaign was trying to make the general public feel that the Bonneville was now more sophisticated and more luxurious with the new seats and chrome interior door handles. It wasn't enough. If GM wants to turn things around they need to increase their interior quality of their vehicles. Especially their higher end cars. I looked at the new Lacrosse by Buick and they're onto something there. the interior is very high quality and looks promising. As for the Bonneville though the 92-99 was of much better quality and more aesthetically pleasing than the 2000+ Interior. People will not spend close to 40,000 on a vehicle that feels cheap to them.. why would they?
#25
Originally Posted by gm4life
Custom 88 nice reply and you make some good points in there... I understand where Pontiac is coming from anyone want to write a letter or is that dead?
Now, if you want Pontiac to keep the Bonneville name you can't just tell them that they need to redesign it and make it better. You have to go further than that. TELL them what needs to be different specifically. What would you expect out of this vehicle? I don't think many engineers are imaginitive enough to just 'know' what to do. If you really want to maybe make an impact on GM for the better think about a game plan and suggest what they can do to make the average consumer want to buy that vehicle. But, if you are capable of all that you should be working for GM in the first place more than likely in the research and development department... If you really are serious about this and want to pursue it I would write down some ideas and then suggest them. The worse thing that could happen is they ignore the letter. The best is if they actually on a whim decide to try out a few of your ideas. Either way what do you have to lose? Atleast you tried, right?
#26
Most people buy a car to have a car. There are only a small percentage of those who are enthusiasts. GM is going to look at the larger audience, so if one of their cars don't sell, they scrap it. They don't care what people think as long as they buy the car.
#27
This club should take over the bonne. We as a group know basicaly everything there is to know about the bonne. Remake it even better maybe with a 455 option also we should include a bonneville club sticker with every purchase as well as the autographed owners manual.