Bendix == bait and switch?
#22
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Those were just about the only good OE style rotors left that were worth a damn! What now?! Now Bendix is living up to the Honeywell name. Its finally apparent that its the same company who makes FRAM.
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DAMN IT that pisses me off.
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I'll see how the China drilled/slotted are with some decent semi-metallic pads. They look about the same as the Chinese Bendix, except for better machine work.
At least the Delco oil filter I picked up at Wal-Mart is a Wix (IIRC) in disguise.
At least the Delco oil filter I picked up at Wal-Mart is a Wix (IIRC) in disguise.
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Got a reply from Bendix (my words in bold):
-------------------------
Andrew,
I completely hear what you are saying. However here are the facts-
Last year 95% of our sales were Chinese rotors and the other 5% were made in USA by Raybestos, yes, Raybestos was our rotor supplier. They and Wagner experienced the same exact market experience.
Early this year, the last two North American foundries making rotors closed, one owned by Raybestos the other by Wagner. This was due to market pressure and nothing else. There is simply no market for American made rotors because the vast majority of techs and DIY will not pay for them.
Not all rotors are from China. Premium rotors, such as Power slot, Brembo, high-end Raybestos, et.al., are still made in USA, Canada or Europe. Your rotors, which continue to be marketed and priced as if they were premium rotors (right down to the same part numbers), used to be of much higher quality and were once made in the USA.
Brembo rotors are not made in the USA; their aftermarket grade is mostly made in Brazil and sourced from other countries as well. Their premium rotors are made in Italy and the price of those is through the stratosphere as well as the fact that they are only available for performance vehicles.
Power Slot has never made rotors in the USA, they did source a few for a while, however they have no current source in the USA for rotors, and you can bet they come from a LCR (low cost region). They have never even been in the manufacturing business, they source their product. I have made repeated requests asking were there rotors come from and they do not answer my private or work emails.
Raybestos does still have some USA made product on their shelves as does Wagner but when it’* gone, it’* gone for good.
We do not control Advance advertising, they are well aware that we no longer supply USA made rotors, how they advertise is up to them.
This is the crux of my disappointment, and the issue you entirely avoided addressing; why should anyone pay $60+ for a Bendix rotor if the quality has sunk to that of any other $25 rotor on the market?
Furthermore, retailers have apparently not been made aware of this wholesale switch to Chinese production, as they continue to promote Bendix rotors as "made in USA or Canada" (e.g., Checker'* Schuck'*, Kragen, et.al.)
CSK and Advance auto parts share a website, it has not been updated for a long time. CSK is not currently a Bendix customer.
Quality-
Our Chinese made premium rotor is of exceptional quality. There is a huge difference in our 60 dollar rotor and a cheap 25 dollar rotor. The metallurgy mimics the OE rotor as far as graphite and steel content and in many ways is better. Most all cheap rotors do not. The fin or pillar design does not vary from the OE design. Most all inexpensive rotors use a generic fin design that can cause cooling and noise issues.
The hat section and fin area is powder coated black for corrosion resistance. Inexpensive rotors do not have this corrosion resistance. The friction surface is bidirectional with a roughness average of less than 50, the OE says anything under 80 is good, we are much smoother. Again, most inexpensive rotors have a poor rough finish. We have not reduced quality at all, in fact it has improved, especially rotor runout tolerances are much better in the offshore made product.
1) Car enthusiast clubs and automotive forums will be made aware of your new "high-price / low-quality" strategy.
When you shop at Summit or Jegs, are you aware of how many of those products by large brand name makers are made offshore? Are you posting this information on the internet?
2) Car enthusiasts will entirely lose interest in Bendix brake parts, as you no longer produce a high-quality product at any price point.
I completely disagree with what you are saying, we make excellent products and I will happily supply you with any rotors and pads of your choice to make back to back comparisons to any pads/rotors on the market. We test our competitor’* products constantly and have a very thorough knowledge of how we stack up. What kind of car do you drive? I will send you parts and challenge you to compare them to some you think are much cheaper and better quality.
Pricing- When we went to Chinese sourced rotors, we reduced our prices to our customers by over 23%, whether they pass that on is strictly up to them.
Global- Bendix is a world wide company with manufacturing sites in 13 countries, including 3 plants in the USA. We have been making brake parts in the USA since 1924 and world wide for over 35 years.
Honestly, it is the USA consumer that has driven USA made rotors out of the country, the 5000 people who work at Bendix would not stay employed if we only sold to 5% of the market.
Please feel free to contact me if you would like to discuss.
Jay M. Bxxxxx
Technical Training Manager
----------------
My reply to that:
Jay,
I truly appreciate your response. To be honest, I was expecting to be "blown off."
I understand, and lament, market pressure to push production overseas; furthermore, I understand that overseas does not necessarily mean lower quality. As my own company buys product from and sells materials to Chinese factories (and is building a factory there as we speak), I myself have toured these factories and seen the great strides in modernization and process control taking place. I suppose my primary issue is that, in this case, none of the savings you mentioned were passed on to the consumer; though, as you mention, that is apparently beyond your control. This made it appear as though Bendix was pulling a "bait-and-switch," hoping that no one would notice the "made in China" stamp on the box and that the product itself had changed dramatically.
I will say this; I believe your website should make it much more clear that even though Bendix has moved production to China, the company remains, as you suggest, committed to sourcing the highest available quality. Otherwise, the perception of "why pay more for the same China rotor" is sure to persist.
I am discussing this amongst my fellow Gearheads on internet forums, and I will pass on what you have said. We are a part of that 5% of the market who is willing to pay extra for higher quality.
P.*., it is my understanding that PowerSlot sources Brembo blanks for their rotors.
P.P.*., I drive a 1998 Buick LeSabre limited. 92-99 GM H-bodies are known to be particularly harsh on brakes, as they are a large car (3500+ lb) with undersized brakes (11" front rotor, rear drums). If you are serious regarding your offer to supply a set of front rotors and pads for my vehicle, I will gladly put them to the test.
Regards,
Andrew Gxxxxxx
-------------------------
Andrew,
I completely hear what you are saying. However here are the facts-
Last year 95% of our sales were Chinese rotors and the other 5% were made in USA by Raybestos, yes, Raybestos was our rotor supplier. They and Wagner experienced the same exact market experience.
Early this year, the last two North American foundries making rotors closed, one owned by Raybestos the other by Wagner. This was due to market pressure and nothing else. There is simply no market for American made rotors because the vast majority of techs and DIY will not pay for them.
Not all rotors are from China. Premium rotors, such as Power slot, Brembo, high-end Raybestos, et.al., are still made in USA, Canada or Europe. Your rotors, which continue to be marketed and priced as if they were premium rotors (right down to the same part numbers), used to be of much higher quality and were once made in the USA.
Brembo rotors are not made in the USA; their aftermarket grade is mostly made in Brazil and sourced from other countries as well. Their premium rotors are made in Italy and the price of those is through the stratosphere as well as the fact that they are only available for performance vehicles.
Power Slot has never made rotors in the USA, they did source a few for a while, however they have no current source in the USA for rotors, and you can bet they come from a LCR (low cost region). They have never even been in the manufacturing business, they source their product. I have made repeated requests asking were there rotors come from and they do not answer my private or work emails.
Raybestos does still have some USA made product on their shelves as does Wagner but when it’* gone, it’* gone for good.
We do not control Advance advertising, they are well aware that we no longer supply USA made rotors, how they advertise is up to them.
This is the crux of my disappointment, and the issue you entirely avoided addressing; why should anyone pay $60+ for a Bendix rotor if the quality has sunk to that of any other $25 rotor on the market?
Furthermore, retailers have apparently not been made aware of this wholesale switch to Chinese production, as they continue to promote Bendix rotors as "made in USA or Canada" (e.g., Checker'* Schuck'*, Kragen, et.al.)
CSK and Advance auto parts share a website, it has not been updated for a long time. CSK is not currently a Bendix customer.
Quality-
Our Chinese made premium rotor is of exceptional quality. There is a huge difference in our 60 dollar rotor and a cheap 25 dollar rotor. The metallurgy mimics the OE rotor as far as graphite and steel content and in many ways is better. Most all cheap rotors do not. The fin or pillar design does not vary from the OE design. Most all inexpensive rotors use a generic fin design that can cause cooling and noise issues.
The hat section and fin area is powder coated black for corrosion resistance. Inexpensive rotors do not have this corrosion resistance. The friction surface is bidirectional with a roughness average of less than 50, the OE says anything under 80 is good, we are much smoother. Again, most inexpensive rotors have a poor rough finish. We have not reduced quality at all, in fact it has improved, especially rotor runout tolerances are much better in the offshore made product.
1) Car enthusiast clubs and automotive forums will be made aware of your new "high-price / low-quality" strategy.
When you shop at Summit or Jegs, are you aware of how many of those products by large brand name makers are made offshore? Are you posting this information on the internet?
2) Car enthusiasts will entirely lose interest in Bendix brake parts, as you no longer produce a high-quality product at any price point.
I completely disagree with what you are saying, we make excellent products and I will happily supply you with any rotors and pads of your choice to make back to back comparisons to any pads/rotors on the market. We test our competitor’* products constantly and have a very thorough knowledge of how we stack up. What kind of car do you drive? I will send you parts and challenge you to compare them to some you think are much cheaper and better quality.
Pricing- When we went to Chinese sourced rotors, we reduced our prices to our customers by over 23%, whether they pass that on is strictly up to them.
Global- Bendix is a world wide company with manufacturing sites in 13 countries, including 3 plants in the USA. We have been making brake parts in the USA since 1924 and world wide for over 35 years.
Honestly, it is the USA consumer that has driven USA made rotors out of the country, the 5000 people who work at Bendix would not stay employed if we only sold to 5% of the market.
Please feel free to contact me if you would like to discuss.
Jay M. Bxxxxx
Technical Training Manager
----------------
My reply to that:
Jay,
I truly appreciate your response. To be honest, I was expecting to be "blown off."
I understand, and lament, market pressure to push production overseas; furthermore, I understand that overseas does not necessarily mean lower quality. As my own company buys product from and sells materials to Chinese factories (and is building a factory there as we speak), I myself have toured these factories and seen the great strides in modernization and process control taking place. I suppose my primary issue is that, in this case, none of the savings you mentioned were passed on to the consumer; though, as you mention, that is apparently beyond your control. This made it appear as though Bendix was pulling a "bait-and-switch," hoping that no one would notice the "made in China" stamp on the box and that the product itself had changed dramatically.
I will say this; I believe your website should make it much more clear that even though Bendix has moved production to China, the company remains, as you suggest, committed to sourcing the highest available quality. Otherwise, the perception of "why pay more for the same China rotor" is sure to persist.
I am discussing this amongst my fellow Gearheads on internet forums, and I will pass on what you have said. We are a part of that 5% of the market who is willing to pay extra for higher quality.
P.*., it is my understanding that PowerSlot sources Brembo blanks for their rotors.
P.P.*., I drive a 1998 Buick LeSabre limited. 92-99 GM H-bodies are known to be particularly harsh on brakes, as they are a large car (3500+ lb) with undersized brakes (11" front rotor, rear drums). If you are serious regarding your offer to supply a set of front rotors and pads for my vehicle, I will gladly put them to the test.
Regards,
Andrew Gxxxxxx
#26
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EXCELLENT correspondence. Seems you definitely got through to someone who knows what they're talking about.
I wonder how many true bendix rotors are left on the shelf
I wish I had the money to go around and find a few sets for my car and truck for future replacments
Or for other members as well. But unfortunately, I think its been too long. If only we'd be aware of this switch before now. Its been roughly 6 months it appears.
I wonder how many true bendix rotors are left on the shelf
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#28
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Originally Posted by agrazela
Jay at Bendix says I'll have new pads and rotors delivered free within two weeks.
#29
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I personally use Brembo OEM discs, and they are noticeably thicker than those Bendix rotors, and the casting in the vanes looked much better, too. I'm on my second set of pads with them, and I MIGHT have to turn them the next time I get new pads. The thickness of the disc surfaces will probably take turning another time after that, too.
Oh yeah, the statement that Brembo only makes brakes for performance cars is straight BS. They make discs for a wide variety of cars.
Oh yeah, the statement that Brembo only makes brakes for performance cars is straight BS. They make discs for a wide variety of cars.
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Update. Got a response from Summit.
My e-mail to Summit:
Dear summitracing_sales,
I was under the impression that Bendix 141868 were thick, premium, "made in
USA" rotors? The rotor I received, though marked Bendix 141868 on the box,
is a cheap, thin rotor with "made in China" on the box. I can get a rotor
of this poor quality for $20 anywhere...what gives?
----------------------
Their response:
Hello -
We do not package the rotors. We get them directly for Bendix. They make no claims to be a USA product anywhere that I can find. If you are unhappy with the item you can fill out the return form on your invoice and send them back.
Thanks
Summit Racing
---------------------
I was kind of hoping for more than just "take it or leave it." Maybe something like, "wow, we should look into this." I am debating with myself whether to even reply to this beyond "I have returned the product."
My e-mail to Summit:
Dear summitracing_sales,
I was under the impression that Bendix 141868 were thick, premium, "made in
USA" rotors? The rotor I received, though marked Bendix 141868 on the box,
is a cheap, thin rotor with "made in China" on the box. I can get a rotor
of this poor quality for $20 anywhere...what gives?
----------------------
Their response:
Hello -
We do not package the rotors. We get them directly for Bendix. They make no claims to be a USA product anywhere that I can find. If you are unhappy with the item you can fill out the return form on your invoice and send them back.
Thanks
Summit Racing
---------------------
I was kind of hoping for more than just "take it or leave it." Maybe something like, "wow, we should look into this." I am debating with myself whether to even reply to this beyond "I have returned the product."